Alumni and Friends

Hallie B. Nester

B.A.’00, Writing & Publishing

2018 Rising Star

Hallie B. Nester is the Senior Vice President of Marketing Communications, FMCG & Retail, North America at Nielsen. She leads the team responsible for driving the reputation of the Nielsen brand in the United States. She and her team build demand and close sales with clients, write and develop the Nielsen voice on thought-provoking industry topics, provide media with a useful measure of the market by way of Nielsen data and keep associates informed and engaged in Nielsen’s success.

Prior to her nine years with Nielsen, Nester did B2B and B2C marketing communications at a variety of companies, including YMCA of the USA, McDonald’s Corporation and Arthur Andersen. She is passionate about solving complicated business problems by using clear communication. Her favorite parts of her work are creating the story and tailoring the delivery mechanism and message by audience and call-to-action. She enjoys exploring new technologies that can make it easier to drive the message home in a fast-paced marketing communications industry that is always changing and evolving.

Nester holds a bachelor’s degree in writing and publishing from Benedictine University. A few years after graduating, she decided to go back to school and earned a master’s degree in managerial communications from Northwestern University.

She lives in the Chicago suburbs with her husband; daughters, Hazel, Olive and Ruby; and dog, Fiona.