Red Caffeine and Benedictine University Partner to Help Organizations Build Brands

October 16, 2018

Lisle, Illinois - The People+People Conference, fueled by Lombard-based growth consultancy Red Caffeine, aims to break through common challenges faced by all businesses despite industry or size. Geared toward CEO's, sales and marketing leaders, HR management and other professionals dedicated to organizational growth, the conference is set to be two days of interactive workshops where you will engage and network with expert leaders as they share best practices, tools, and technologies. Attendees will walk away with a well-rounded playbook for fast-tracking their future growth plans.

The People+People Conference will address relevant topics for any business, such as:

  • Building a purposeful business
  • Modernizing your talent strategy
  • Leveraging digital transformation in both HR and sales enablement
  • Measuring employee performance
  • Developing a winning sales playbook

“Attending the People+People Conference means immersing yourself with a one-of-a-kind community that truly believes in paying it forward,” says Kathy Steele, founder, and CEO of Red Caffeine. “You will experience stories and ideas that can have immediate impact on your business by implementing meaningful best practices that will set you and your team up for long-term success.”

The inaugural conference will take place on November 5-6 at the Center for Values-Driven Leadership at Benedictine University. “We love working with passionate, purposeful leaders like Red Caffeine and the speakers at this conference,” says Dr. Jim Ludema, Director of the Center for Values-Driven Leadership. “When you get that kind of energy and experience in the room, the insights flow fast. Our focus will be on delivering high-performance through values-driven approaches.”

Those interested in attending can visit to find the diverse list of compassionate, culture-based speakers, the full agenda of engaging topics, and additional resources to help create a People+People culture that benefits the bottom line.

A purpose-driven company, Red Caffeine aims to fuel positive impact by giving back what they have learned with other like-minded, like-hearted leaders who are focused on strategic growth but not at the expense of a healthy culture. The People+People Conference is an opportunity to share strategies that address the common business challenges they solve for clients and have experienced on their own journey.

About Red Caffeine, Inc.
Red Caffeine is an award-winning growth consultancy that uses strategy, branding, technology, and marketing to fuel meaningful impact for mid-market and enterprise organizations. The areas we impact are the common business challenges of brand awareness, lead generation, sales enablement, digital transformation, and employer branding. Our perfect blend is people + process, which allows companies to plug into a full-stack team and a full suite of services. We draw inspiration from great minds, great leaders, and proven success stories. We are fortunate to be associated with organizations that set the bar for business ethics, share their experiences and keep us accountable to striving for greatness. The bottom line is we build brands employees want to work for and customers want to work with. For more information about us please visit

About the Center for Values-Driven Leadership at Benedictine University
The Center for Values-Driven Leadership, part of Benedictine University’s Daniel L. Goodwin College of Business, helps leaders develop themselves and others, build flourishing companies, and transform business and society. The Center is celebrating its 10th year this fall, and is home to the university’s executive doctoral program in values-driven leadership, named #1 in 2017 and 2018 by More information about the Center can be found at or by calling (630) 829.2173.


Benedictine University is located in Lisle, Illinois, just 25 miles west of Chicago, and has a branch campus in Mesa, Arizona. Founded as a Catholic university in 1887, Benedictine enrolls more than 5,000 students in undergraduate and graduate programs. Forbes magazine named Benedictine among "America's Top Colleges" for the eighth consecutive year in 2018. Accredited by the Higher Learning Commission ( For more information, contact (630) 829-6300, or visit

Marketing and Communications

Trente Arens
Director of Enrollment Marketing
Marketing and Communications
(630) 829-1948
Benedictine University Lisle Campus

Jody Conidi
Project Manager
(630) 829-6068
Lownik Hall
8:30 a.m.-5:00 p.m.